Entrepreneur Spotlight – Sarann Kennedy Wood DCU Business School

What an honour to be featured in April’s DCU Alumni newsletter. Read the whole piece below. Thank you Ciara for the wonderful Intro!

Sarann Kennedy Wood is a passionate entrepreneur and marketing expert whose journey spans corporate telecoms marketing in Ireland, digital innovation in the United States, and entrepreneurial resilience back home. Driven by a conviction nurtured during her Bachelor of Business Studies at DCU—that effective marketing is essential to business success—she founded Kennedy Wood Marketing in 2016 to empower small businesses navigating the digital age.

Her agency quickly expanded from social media services into a comprehensive marketing hub, growing notably during the digital shift accelerated by COVID-19. After returning to Ireland in 2020, Sarann overcame the challenge of rebuilding her brand locally, further strengthened when her husband joined in 2023, enabling them to integrate advanced AI and IT consulting services. Today, Kennedy Wood Marketing continues to thrive internationally, reflecting Sarann’s unwavering belief in accessible, high-quality marketing as a vital force behind every business’s potential