LinkedIn may not be the first platform that you think of when you hear, “social networking”. However, if you're in business, it’s an essential place to be. It may not be the biggest network but it still attracts an enormous amount of users.
In addition, it’s consistently rated as the most trusted of the social media platforms out there. That makes it a powerful platform for brand building and lead generation in the world of digital marketing.
Businesses can leverage LinkedIn with a personal and company page to improve:
Lead generation: By publishing your brand / product on Linkedin you can increase purchase intent by 33%. Decision makers are using LinkedIn on a daily basis and this is your chance to get in front of them.
Recruitment: Every minute, three people are recruited through LinkedIn. If you are on the lookout for top talent, this is the place that you need to be seen.
Visibility: LinkedIn is another channel where media can officially reach you and where the public can learn more about you and your company.
Discoverability: Creating a page on LinkedIn is best practice for your Search Engine Optimization (SEO). Having an official page on LinkedIn will help when people Google your business.
At Kennedy Wood Marketing, we recognize that not all businesses have the time to manage all their social media channels. If you would like to leverage LinkedIn for your business but feel that you don’t have the time or the expertise required, we can help.