Beyond Keywords: Using Squarespace 7.1 to Future-Proof Your Brand for AI
For years, SEO was about one thing: ranking on page one of Google. But in 2026, the game has changed. Your customers are now asking ChatGPT for recommendations and using Gemini to compare local services. If an AI doesn't "know" your brand, you effectively don't exist for a massive segment of your audience.
Recognizing this shift, Squarespace launched an industry-leading AI Visibility tool within the SEO/AIO panel.
What is the Squarespace AI Visibility Tool?
Found within the SEO/AI Visibility dashboard, this tool allows you to move away from simple "keyword tracking" and toward "Prompt Tracking." Instead of just seeing if you rank for "Plumber in Dublin," you can see if an LLM mentions your business when a user asks a complex question like: "Who is the most reliable service provider for emergency repairs in my area?"
Key Features of the AIO Suite:
AIO Scanner: This tool tracks mentions of your website across AI search results (like ChatGPT) and generates a personalized report.
Prompt Performance: You can test specific branded prompts (e.g., "What is Kennedy Wood Marketing known for?") and non-branded prompts (e.g., "Best marketing agencies in Ireland") to see your "Share of Voice."
Gap Analysis: Squarespace highlights exactly what information is missing from your site that prevents AI from citing you as an authority.
Why Kennedy Wood Marketing is Your AI-Ready Design Partner
While Squarespace provides the tools, Kennedy Wood Marketing provides the strategy to make them sing. Whether you are building from scratch, migrating to Squarespace 7.1, or upgrading an old site, we position your business to dominate the AI search landscape.
1. Building from Scratch with "Design Intelligence"
If you’re starting fresh, we can use Squarespace’s Blueprint AI Builder to create a structured, machine-readable foundation from day one. We don't just pick a pretty template; we build a site architecture that AI crawlers can easily ingest and summarize.
2. Seamless Migration & Upgrades
Moving from an older platform or a legacy Squarespace version? We specialize in migrating content while preserving (and enhancing) your authority. We’ll move you to the latest 7.1 Fluid Engine so you can access the full AIO suite, ensuring your "link equity" translates into "AI trust."
3. Professional AI Auditing & Optimization
Owning the tools is one thing, knowing how to use the data is another. At KWM, we perform deep AI Audits. We look at the AIO Scanner results and manually "stress-test" your brand against our own benchmarks. We then craft the specific case studies, FAQs, and structured data that LLMs crave.
4. Human-Centric Design, AI-Powered Reach
AI loves structured data, but customers love human connection. We balance the technical requirements of "Answer Engine Optimization" with beautiful, intuitive design that converts the traffic the AI sends your way.
Gift Your Business a Head Start for 2026
The web is no longer just for humans to read; it’s for AI to summarize. By partnering with Kennedy Wood Marketing, you aren't just "getting a website"—you are ensuring that when a potential customer asks an AI for a recommendation, your name is the one it provides.
Ready to move to the latest version of Squarespace or build an AI-optimized masterpiece?