The Zero Click Survival Guide
Generative Engine Optimisation
For over a decade, the goal of a website was simple, get the click. You optimised for keywords, hoped for a high ranking, and waited for users to land on your homepage.
But in 2026, the goalposts have moved. We are now living in the era of “Zero-Click Search.” Thanks to AI Overviews in Google and assistants like ChatGPT, users are getting their answers (your business hours, your pricing, or your service locations) directly on the search results page. They aren't clicking through to your site because the AI has already summarised your content for them.
If you aren't visible in those summaries, you’re invisible to the customer. Here is how to ensure your business survives and thrives in this new landscape.
What is GEO? (Generative Engine Optimisation)
Traditional SEO focused on keywords; GEO focuses on context. AI models don't just look for words; they look for authoritative "nuggets" of information they can easily cite. To win the Zero-Click game, your Squarespace site needs to be the "source of truth" that the AI trusts.
3 Simple Steps to Boost Your AI Visibility
You don’t need a degree in data science to stay relevant. Start with these three practical updates to your Squarespace 7.1 site:
The "Bottom Line Up Front" (BLUF) Strategy: AI crawlers are lazy, they want the answer quickly. At the top of your service pages, include a one-sentence summary of what you do and who you do it for.
Bad: "We have been providing quality landscaping in Kildare since 1994..."
Good: "Pruners Ltd provides professional garden design and maintenance for residential homes in County Kildare."
Structured FAQ Sections: Google and Gemini love the Q&A format. Use the Squarespace Accordion block to create a dedicated FAQ on every service page. Use the exact questions your customers ask on the phone. This makes it incredibly easy for an AI to "scrape" your answer and credit your brand.
Hyper-Local Context: AI models are becoming obsessed with proximity. Don't just say you serve "the area." List specific towns, landmarks, and even local partner businesses. This "Digital Breadcrumb" trail helps AI identify you as the most relevant local authority.
Why Kennedy Wood Marketing is Your "Zero-Click" Partner
Building a website that looks good for humans is easy. Building a website that is also a high-performance data source for AI is where it gets complicated.
At Kennedy Wood Marketing, we don’t just design for the eyes, we design for the "ears" of the AI crawlers.
AIO Integration: We use the latest Squarespace 7.1 AI Visibility tools to audit your current "Share of Voice" in LLM prompts.
Authority Building: We help you craft the specific case studies and "proof points" that AI models look for when deciding which local business to recommend.
The Best of Both Worlds: We ensure your site remains beautiful and intuitive for the humans who do click through, while perfectly structured for the AI that summarizes your brand for everyone else.
Don't Get Left Behind in the Search Revolution
The transition to AI search is the biggest shift in digital marketing since the invention of the smartphone. You can either be a business that the AI ignores, or the business that the AI cites.
Ready to future-proof your website? Let’s make sure your brand is the one the AI recommends.